Tacit featured in the The Big Book of Free Software for Research & Analytics
Everyone in research knows and loves Insights platforms’ ebooks - and we are pleased to see that Tacit got featured in one of their most popular ebooks.
Insight Platforms is the directory, learning and events site for modern research and analytics. The directory contains listings for nearly 1,000 software, data and service providers in over 300 categories spanning market research, user research, customer experience and analytics.
The Big Book of Free Software for Research & Analytics
Free software is eating the world. B2B software companies offer free trials or free-forever options in the hope that you stick to the product.
It’s about acquiring users through the Product Led Growth model; and then converting free users to paying customers over time.
It goes like this: give access for free > help users learn the product > give them value quickly > build habits that make the product sticky > get them to upgrade when they hit the free tier limits.
Of course it also helps to generate lots of data from and about users; but it’s usually to drive the product roadmap rather than target you with ads.
Free trial vs Freemium is an important distinction. Free trials give access for a limited period (7-30 days usually). Freemium (free-forever price tiers) give access to the product with no time limit. Features and / or usage is restricted; paid upgrades unlock more benefits.
Freemium models – done right – generate more value on both sides of the equation, as users have more time to embed the product in their own work.
HubSpot gives free access to its CRM platform for up to 1 million records and limited access to its sales and marketing automation features. Mailchimp gives free access for up to 2,000 email subscribers. Both companies rely on free users getting value and building habits before they start to pay.
This handbook lists nearly 90 freemium research and analytics software tools. The ebook includes user, customer and market research tools – as well as software for analysing and optimising digital products. These 3 categories are converging, and many of the tools listed here could live in several categories.
Tacit - leading UX research tool
UX Research is mostly associated with understanding how people interact with a digital product. In fact, UX Research is a component of User Research – a much broader area that is grounded in Design Thinking and overlaps with Qualitative Research, Survey Research and Behavioural Research.
UX research tools include features for usability testing; screen recording; moderated and unmoderated prototype feedback; persona building; journey mapping; and research repositories – software for documenting, analysing and sharing research results and insights.
This is exactly where Tacit is featured: alongside Maze, Userberry and UXArmy - page 57.
Download the ebook free today and enjoy the resources collected by Insight Platforms.