Tacit and Adidas US present their collaboration at IIEX Behavior, a conference dedicated to the future of behavioral science and implicit insights.

Each year Tacit has a keynote at the IIEX. Last year we presented our insights on product design for Gen Z, while this year the theme was behavior insights.

IIEX Behavior

IIEX Behavior showcases how the best brands are applying behavioral science and implicit measurement. The conference featured practical application, inspiration and just enough theory. Researchers and practitioners joined forces to exchange notes and share best practices on how behavior change is driving brand equity, new product innovation, shopper marketing, and more.

In order to make the conversation rich with examples, we brought our clients to have them speak about their experiences and key findings using Tacit.

We were happy to have Hayden Swanson from Sport Science Insights at Adidas US talk more about how they use biometric data to deliver value.

You can access the agenda here and our session here and enjoy the elements on the keynote in the video below.

Videos