Empowering Future Business Leaders: Our Self-Serving Research Platform's Impact on Affective Computing Projects

For the fifth consecutive year, our cutting-edge self-serving research platform has been the cornerstone of final group projects in the "Affective Computing in e-Business" course at the Faculty of Business and Economics. This continued partnership underscores the platform's efficacy in bridging theoretical knowledge with practical application, preparing students for the evolving landscape of digital business.

Tacit.tech self serving platform demo


Course Foundation

Before embarking on their final projects, students undergo a comprehensive curriculum covering both theoretical and practical aspects of affective computing research. This rigorous preparation ensures they possess the necessary skills to:

  1. Design robust research methodologies

  2. Execute data collection with precision

  3. Interpret complex multimodal data effectively

The successful completion of this foundational work equips students with the expertise to leverage our platform to its full potential.

Innovative Project Showcase

This year's cohort has once again demonstrated the versatility and power of our research platform through a diverse array of projects. Students applied multimodal affective computing techniques to analyze websites of their choice, focusing on both digital interactions and physical responses. Some standout projects include:

  1. E-commerce Emotion Mapping: An analysis of user emotional journeys through popular online marketplaces.

  2. Apparel Decision-Making and Stress: Examining physiological responses during interactions with online banking platforms.

  3. Social Media Engagement Patterns: Correlating facial expressions and scroll behavior on leading social networks (video available here)

  4. UX Optimization for EdTech: Leveraging eye-tracking and emotional response data to enhance online learning environments.



Real-World Impact

By utilizing our self-serving research platform, students gain hands-on experience with industry-standard tools and methodologies. This practical knowledge is invaluable as they prepare to enter the workforce, equipped with skills that are increasingly in demand across various sectors of e-business.

The projects not only serve as academic exercises but also provide actionable insights for businesses looking to optimize their digital presence. Many partner organizations have expressed interest in the findings, highlighting the real-world applicability of the students' work.

Looking Ahead

As we celebrate five years of successful collaboration, we're excited about the future possibilities. The continued evolution of our platform, coupled with the fresh perspectives brought by each new cohort of students, promises to yield even more innovative applications of affective computing in e-business.

We remain committed to supporting academic institutions in their mission to prepare the next generation of business leaders. By providing access to cutting-edge tools and fostering a environment where theory meets practice, we're helping to shape the future of digital business education.

In conclusion, the enduring success of our platform in the "Affective Computing in e-Business" course reaffirms its value as an educational tool. As we look to the years ahead, we're eager to see how future students will push the boundaries of affective computing research, driving innovation in the ever-changing world of e-business.



Appendix:

In order to access the platform, please use the link: https://app.tacit.tech/login and use the tutorial link that was provided during lectures.

In order to get started, please use the following tutorials for you student projects:

1) Overview and options for your final project: https://youtu.be/8-PJZdhyvw0
2) Tutorial on how to use the platform: https://youtu.be/obavmWs1cII

andrea Sagud