Consumer Technical Insights: Testing VIP initiatives

Introducing a groundbreaking approach to testing VIP initiatives in the personal care industry: leveraging affective and behavioural insights to get the best product formula while saving time and money on the research methodology

In a rapidly evolving market, staying ahead of the curve is essential. That's why we have developed a unique testing strategy that not only maximizes the success of your VIP initiatives but also minimizes the risks associated with product launches.

Our tailored approach starts by designing an affective and behavioural experiment using cutting edge wearable technology and Emotional AI algorithms. We then meticulously design tests to measure the feasibility, market acceptance, and potential of the CPG VIP initiatives.

But our methodology doesn't stop there: we aim to unpack each and every millisecond of the experience once a prototype is tested. Once each respondent’s experience and it’s ebbs and flows are mapped, we create an aggregate chart- so that we can see not only what prototypes performs well but also what product element is driving the superiority.

Experience a transformative approach to testing VIP initiatives in the personal care industry.

Contact us today to pioneer change in personal care.